News has come out that Bioware's epic Star Wars: The Old Republic has lost 400k subs from the 1.7 million they started with.  While it is common for MMO's to launch, lose subscriptions and regain subscriptions after the game has become more developed, 400k is a large number which when compared to the 200 million (alleged) budget to create game. The good news is that 1.3 million remaining subscriptions is well above analyst expectations that projected 800k subscriptions by the end of March.  Despite being ahead of projections, EA shares have fallen by 4.11% as of mid day trading to $14.51 as of 1:07pm.  While SWTOR isn't the sole reason why EA's shares are taking a hit, it does represent a large investment for the company which isn't quite holding up to a lot of players expectations.

Common complaints are:

• Not enough endgame content
• Useless currency after a point
• Too much like World of Warcraft
• Lack lustre guild options
• Repetitive
• Lack of PvP level brackets

While Bioware is aware of the complaints and is working on addressing them, it is a daunting task because it involves such a passionate fan base.  Keeping everyone happy is a monumental task to be sure.  There is good news however; as many seasoned MMO players will often wait 3-6 months after launch to buy a game.  Time which they hope will allow the company an opportunity to fix launch issues and flesh out content.  April 12th saw a large game update 1.2 - Legacy; which had up to 1 GB of fixes and new content aimed at pleasing fans and there is more to come.